Musical Metro
Objectives
To enhance the urban atmosphere by bringing live music to unexpected public spaces and creating uplifting experiences for Yerevan’s residents and visitors, while integrating art into daily city life and supporting young talent by providing emerging musicians with a platform to showcase their work to a broad and diverse audience
Project Category:
Development and Support Initiatives
Partners: Yerevan Metro, State Symphony Orchestra of Armenia
Duration: December 2024 – April 2025
Frequency: Every Thursday
Location: Yeritasardakan Metro Station, Yerevan
The Keron Development Foundation, in collaboration with Yerevan Metro, launched the “Musical Metro” project on January 9, 2025, featuring weekly live music performances every Thursday at Yeritasardakan station.
The initiative aimed to create a vibrant and engaging cultural atmosphere in public spaces and to energize the city’s cultural life by bringing positive emotions to Yerevan’s residents. Additionally, the project served as a platform for discovering and supporting emerging musical talent by offering them a free performance stage for small live shows and an opportunity to showcase their art and creativity.
More than 100 musicians and bands applied to the open call announced by the Keron Foundation. Throughout the project, 16 emerging bands, along with several well-known performers, took the stage at the metro station.
On February 27, the Keron Foundation continued to surprise metro passengers with unique musical experiences, organizing a special event in collaboration with beloved singer Aram MP3. During a performance by the YereOne Project, Aram MP3 appeared in disguise among the crowd and then unexpectedly joined the band, delighting the audience with a surprise performance.
The final concert of the “Musical Metro” project took place on April 22, marking a major highlight in partnership with the Public Television of Armenia. The event featured Parg, Armenia’s representative for Eurovision 2025.
Parg’s fans and metro passengers greeted the artist with excitement and warmth, singing along and creating a joyful, memorable atmosphere. Several musicians who participated in the program have already received new collaboration offers, further underscoring the project’s success and cultural impact.
Partners
